Multivariate testing is a process by which more than one component of a website may be tested in a live environment. It can be thought of in simple terms as numerous A/B tests performed on one page at the same time. A/B tests are usually performed to determine the better of two content variations; multivariate testing can theoretically test the effectiveness of limitless combinations. The only limits on the number of combinations and the number of variables in a multivariate test are the amount of time it will take to get a statistically valid sample of visitors and computational power.
You will find relevant documentation pages related to Multivariant testing for the "ezmultivariatetest" extension in the table below:
Note: For how to install the ezmultivariatetest, please consult the documentation included in the extension.
Subject | Description |
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This sections covers post-install configuration settings. |
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This section explains steps required in order to create a new test scenario on the page level. |
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This section covers teasers testing a part of the eZ Publish multivariate testing feature. Follow these steps in order to setup your teaser testing scenario. |
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This section explains how manage your test scenarios. Mainly focusing on the editing, enabling or disabling and removing defined test scenarios. |